the "talking dog"

there is a cell phone commercial where a woman is shipping her little boy in a pet carrier to save money on airline tickets. she asks him if he's o.k. and he resignedly replies, "I have a coloring book." then she asks the guys at the place where you check in your live cargo if they think this is a bad idea. she claims she needs the money she'll save on the plane ticket to pay her cell phone bill. they tell her about a cheaper type of cell phone. then, as he's being place on the conveyor belt, the little boy says, "i'm itchy." and the guys are all, "is that the talking dog?"

i don't know... this commercial is just a little too strange to me. i mean, stay home! go without a cell phone! maybe shampoo's ill mood is showing again... what do you think (about the commercial)?